Case Study

Negotiabills.com

Created the site Negotiabills.com

Marketing Strategy:

Social Media Posts

Retargeting

Guest Posting

Solo Ads

Email Marketing

Podcasts to the local market

Backlinking

Negotiabills.com is owned by Victor Contorno and based in Arizona. They provide consumers with bill negotiation services, which allows them to save money on their monthly expenses.

To begin the website was created. The next step was creating several articles for the website that are shared over social media, concentrating on FB.

Posts in groups offering and service and marketing to local Arizona focused topical groups.

I created several Solo Ads and sourced a provider for the Solo Ads. This step has yet to be implemented.

As of 8/28 Retargeting has not been implemented on the website.

Next, I started doing outreach to various blogs that were either local or niche appropriate or adjacent.

I have drafted and revised an article targeted for an audience primarily aimed at women between the ages of 25-50. It's a national audience and once the article is submitted for review by the site owner I will post and update in regard to whether or not it is accepted. Same for when it is published and any results we can track from the exchange.

Backlinks will be built mainly from article posting, guest posting and sharing all of those posts over social media.

Results for Solo Ads:

Results for Guest Posting:

Results for Backlinking:

Results for Retargeting:

Results for Podcasting:

Results for Social Media Posts:

Results for Email Marketing:

9/4/24

I created a Drive folder on this project. It details the strategies and methods used to build the client website visibility and tracks the progress of the business as the audience grows online.

Owner Profile: Regular guy, not familiar with the digital market. Doesn't not really understand how to approach his business. He is mainly focused on offline sales and finds himself limiting his reach to his ideal customers. He knocks doors and closes mainly elderly clients, primarily female.

Not managing or prepared to manage an online presence.

He has a good speaking and reading voice that needs some polishing but overall good tone and delivery.

He recorded a voice over for a piece of content and it sounded great. That content is in the social media posts folder under YouTube/reels.

I sent the Drive document to the client yesterday and am setting up a meeting on Friday to go over the contents of the document so that he can start to pick up the slack in his business.

9/13

Client has ended the collaboration. None of the marketing strategies were implemented or presented to an audience. Social Media posting resulted in 500+ unique visitors and counting.

The Client did not have a plan in place for growth of their business and was not prepared or willing to be prepared to handle an increase in inbound customers. Taking telephone calls is the only alternative channel the client is able to receive intakes, and they are unwilling to process leads through that channel. They specifically want door knockers, and they were hoping to be able to talk me into door knocking for them. They do not believe in marketing in general or that marketing would work for them.

I created an extensive Google Drive folder that included a Strategic Plan, SOP, Marketing plan, several of the sections do need to be filled in and would have been completed had the project matured.

This Drive folder is available upon request.