Important Changes to Google Ads Support Small Business Owners Need to Know

Running ads on Google has never been a simple project. Most small business owners do not have the time and bandwidth to one, learn how to navigate and benefit from Google Ads. And two write, create, test and run ad campaigns by themselves.

Relying on ad managers, marketing agencies and freelancers who specialize in this specific area of marketing and advertising is an essential and neccessary expense for entrepreneurs and business owners who want to reach a larger audience and bring in new business.

The oncoming AI wave is already having an impact. Google has decided to move to total automation. Which spells big trouble for small business owners trying to grow on their own.

There are features and services that are no longer available to their customers on a free basis. Which will add to the cost of running ads on Google.

Watch the video below for more insight into what may be in store for smaller advertisers using the Google Ads program.